Tenacity
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The Author

Augie K Fabela II

Founder & Chairman, VEON Ltd. (NASDAQ: VEON)
Augie K Fabela II

More than three decades building and leading businesses in the world's most complex and high-risk environments.

Augie K Fabela II is Founder and Chairman of VEON, the largest U.S. NASDAQ-listed global digital operator headquartered in the UAE, reaching over 520 million people across frontier markets including Ukraine, Pakistan, Bangladesh, Kazakhstan, and Uzbekistan.

As a serial entrepreneur and Chairman of a multi-national company, he has spent more than three decades building and leading businesses in complex and high-risk environments, including active war zones — where he has seen firsthand that the true measure of leadership is revealed in crisis, when uncertainty is high, resources are constrained, and human character is tested.

He also serves as a Chief at the Chicago Cook County Sheriff's Office.

Fabela is the #1 bestselling author of The Impatience Economy and DECIDE: A Tactical Crisis Decision Making Framework, and writes Tenacity: The UAE's Finest Hour as a firsthand witness to the events of February 2026.

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By the numbers.

Company
VEON Ltd.
U.S. NASDAQ-listed global digital operator, headquartered in the UAE.
Reach
520M+ people
Customers served across six frontier-market operators.
Tenure
30+ years
Building businesses in complex and high-risk environments, including war zones.
Public service
Chief, CCSO
Chicago Cook County Sheriff's Office.
Books
The Impatience Economy
#1 bestselling author. impatienceeconomy.com →
Books
DECIDE
A Tactical Crisis Decision Making Framework — Augie's field-tested leadership system.
Film
Feature documentary on Augie's 30-year friendship with Soviet-era scientist Dr. Dmitry Zimin.
Connect
Follow Augie for updates from Dubai and the book.